Jack returns to the show to talk about one of Jim's favorite subjects, selling. Jim makes the statement that every member of every company is part of the sales team, from the CEO to the courier. Jim and Jack emphasize the importance of employee training as an investment in them and in the company. They move on to talk about some fundamental rules of selling, such as how to ask get the information you need from your customers and prospects.

Jim and Jack discuss various tips, tools, and fundamentals of effective salesmanship.

Jack talks with Jim about some of the key components of choosing a service franchise.