Robert Brands

Robert Brands

Principal of InnovationCoach.com and author of Robert’s Rules of Innovation, past CEO of Airspray - the company that brought instant foaming dispenser, like instant foaming hand soap, to market.

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Robert Brands joins Jim Blasingame to reveal the final of eight steps to launching a new product or service by the numbers, including pricing and post launch review.
Robert Brands joins Jim Blasingame to reveal the middle of eight steps to launching a new product or service by the numbers, including market analysis and technical testing.
Robert Brands joins Jim Blasingame to reveal the first three of eight steps to launching a new product or service by the numbers, including screening the idea, testing and analysis.