Robbie Baxter

Robbie Baxter

Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy.

A sought-after writer and keynote speaker, Robbie has presented to alumni organizations at Stanford, Harvard and Haas, as well as chapters of the Product Development and Management Association, the Business Marketing Round Table and Women in Consulting. She has been quoted on business issues in the Wall Street Journal, eCommerce Times and Tampa Bay Journal, and has been asked to write articles for American Venture, Marketing Profs and Management Consulting News.

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Robbie Baxter joins Jim Blasingame to reveal how to set up a successful membership program that drives perpetual revenue by focusing the development on your best customers.
Robbie Baxter joins Jim Blasingame to reveal how companies that create membership income have the greatest sustainability, and why it’s something small businesses can learn from Amazon and do for themselves.