Bill Schley

Bill Schley

Bill Schley is co-author of Why Johnny Can't Brand and author of The Micro-Script Rules and The Unstoppables.

Interviews with Bill Schley»See allInterviews RSS Feed

Bill Schley joins Jim Blasingame to reveal why a brand is an uncomplicated, analog feeling customers have about doing business with you, so make sure you don’t let digitizing it complicate that message.
Bill Schley joins Jim Blasingame to reveal why digitizing a bad brand won’t save it, because a brand is the analog attraction customers feel, not the medium is arrived on.
Bill Schley joins Jim Blasingame to reveal the power of telling stories that are based in real life and truth, and that will always be attached to your name in the head of the prospect or customer.