Do you tell yourself that you MUST have eye contact with your customer? Sharon Drew Morgan explains why this isn't true in today's market. » More

Many people talk about 'understanding the customer' but what does it really mean? Sharon Drew Morgan tells us what exactly is meant by this term. » More

Application marketing is using apps to deliver branding, messages, content, and/or functionality to reach target audiences. And it’s attracting entrepreneurs for many reasons, namely affordability... » More

It’s a common misconception that simply attending a networking event will bring you new business right away. Ivan Misner explains why this belief is wrong. » More

The ideal use for social media is to build your brand and your credibility with the people you are connected with. Ivan Misner shows you how this is accomplished. » More

In today's business, having the right solution to manage a ‘need’ is not enough to help buyers choose your solution. We’d like to think it’s ‘the economy’, but the problem is more complex. » More

A 90% failure rate isn't always bad. Sharon Drew Morgan explains why this percentage of failure rate can sometimes work. » More

Bill Dunkelberg provides a basic summary of the small business economic trends survey from the month of April. He covers labor, spending, credit, inflation, and more. » More

The next few months of this economic cycle will be more like a marathon than a sprint because there are still many economic challenges left to be absorbed by the marketplace. Remember the fundament... » More

Small businesses used to run pretty smoothly a year or two ago with sales and profits growing. Then the recession and credit crunch hit and everything started slowing down, including your accounts ... » More