Small business marketing myths
Marketing on the Internet can be very simple. John Audette joins Jim Blasingame to discuss 7 marketing myths, including localization as a win for small business, and having your name, address, and phone number (NAP) online.
More interviews with John Audette »See all
Use technology to stay out of the price war. John Audette joins Jim Blasingame to reveal that one way to fight low price competitors is to meet customer expectations when they want to find your business online.
The only way to compete against price is with value. John Audette joins Jim Blasingame to reveal several value elements that will help your small business compete against low prices online.
Can small business compete in a price-conscious environment? John Audette joins Jim Blasingame to reveal how small businesses can compete against the big boxes without joining the price war.
Use technology to stay out of the price war. John Audette joins Jim Blasingame to reveal that one way to fight low price competitors is to meet customer expectations when they want to find your business online.
The only way to compete against price is with value. John Audette joins Jim Blasingame to reveal several value elements that will help your small business compete against low prices online.
