John Audette

Are online coupons a good idea for your small business?

Are online coupons good for small business? John Audette joins Jim Blasingame to discuss the rise of online couponing, like Groupon and Living Social, and whether they are good for long-term success.

More interviews with John Audette »See all

Use technology to stay out of the price war. John Audette joins Jim Blasingame to reveal that one way to fight low price competitors is to meet customer expectations when they want to find your business online.
The only way to compete against price is with value. John Audette joins Jim Blasingame to reveal several value elements that will help your small business compete against low prices online.
Can small business compete in a price-conscious environment? John Audette joins Jim Blasingame to reveal how small businesses can compete against the big boxes without joining the price war.
Use technology to stay out of the price war. John Audette joins Jim Blasingame to reveal that one way to fight low price competitors is to meet customer expectations when they want to find your business online.
The only way to compete against price is with value. John Audette joins Jim Blasingame to reveal several value elements that will help your small business compete against low prices online.