Ilise joins Jim to talk about how important it is to have a user-friendly website for your small business. Ilise gives examples of how to make your site more navigable. She shares the importance of having a front page that includes what users might need.

Jim talks about how to better promote small businesses from creating a name to advertising.

Jim and Ilise discuss how to make sure you get the most out of your website. They talk about how to take your site seriously because it represents you and your business. They give some tips to make your site more attractive and user friendly.

Jim talks with Jim about how to maximize your life. They talk about how to stay focused with so many distractions in your life.

Jim and Ilise discuss how to get the most out of your website. Ilise helps identify the different web users who will be using your website.

Jim and Jeffrey talk about marketing on the internet. They also talk about how far the internet has come since the beginning when there was so much "hype". They discuss how many companies are doing well with the internet.

Karen talks to Jim about her brand, "The Branding Diva". They go on to talk about why branding is important.

Ed joins Jim on the show for the first time. Ed lets small businees owners know why it is important to build instincts in order to market products. He talks about who influentials are and how to identify and attract them. Ed and Jim talk about how these people influence other people.

Bob joins Jim to talk about the Dilenschneider Group's trend report, in it's 12th edition. They forecast 2003's global trends. They go on to talk about what challenges people over 50 will face in the year to come.

Jim and Peter talk about the concept of branding and how personal branding can get things done for your business.