Tom Asacker writes on branding and how it affects the public image of politicians. » More

Wake your small business up this Spring and close the distance between you and your customers. Tom Asacker writes about growing your market. » More

The number of customers hasn't changed, but their ability to tune out marketers has. Tom Asacker gives you some ideas on how to reconnect with your customers. » More

Have you noticed the unprecedented amount of economic adversity and uncertainty of late? Tom Asacker offers you a check list to guide your business decisions. » More

One problem that the marketing field has to deal with today is brand confusion. Tom Asacker tells you why brand confusion is such a big deal. » More

There's a huge dynamic underway, a cultural shift in the world of business accelerated by the rapid adoption of social technologies. Tom Asacker shares the 10 steps needed to make that shift. » More

Can a book help you change? No. But it can help you once you do. Expert Tom Asacker explains the importance of change. » More

Customer stimulation is much more than selling and promotion, and it's your only way forward. Tom Asacker explains. » More

Don't look at branding from an industrial-age concept perspective. Kill that before it kills you and get your brand out there, according to Tom Asacker. » More

The term "brand" doesn't mean what it used to mean, and it's important for you and your small business. Tom Asacker gives the true definition. » More