Ilise Benun

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14 Lame Marketing Excuses (and Counting)
By Ilise Benun October 22, 2015
My latest mission is to uncover as many lame marketing excuses as I can and show you how lame they (not you) are! » More
Value-based pricing in action
By Ilise Benun September 19, 2013
Ilise Benun explains how to handle clients that don't understand marketing. » More
10 Things You Need to Know About Your Prospects
By Ilise Benun February 10, 2010
Knowing the basic characteristics of your small business prospects, will help you be more successful in creating your customer communities. » More
Make It Short and Sweet
By Ilise Benun August 19, 2009
When introducing yourself to new prospects, what is the best technique? Ilise Benun gives an example. » More
Is This Cheating?
By Ilise Benun May 27, 2009
Where do you get your ideas for your blurbs to tell what your company does? Ilise Benun offers an easy suggestion. » More
10 Things You Need to Know About Your Prospects
By Ilise Benun March 17, 2009
These pointers will help you with your prospective customers, according to Ilise Benun. » More
Afraid to Sound Desperate?
By Ilise Benun February 18, 2009
Calling a past client to check in can be beneficial for you and your client. Ilise Benun tells you why. » More
Sometimes Marketing is Saying Thank You
By Ilise Benun September 26, 2007
Using personalized cards as a marketing tool can help your small business. Ilise Benun tells you how. » More
Can You Read Me
By Ilise Benun March 24, 2005
Keep in touch with email. » More
How to Tell Your Story in the Media
By Ilise Benun September 9, 2004
Here are 4 things you need to give the press. » More